CIBA Workshops
This 16-hour workshop provides a practical introduction to strategies used by companies to enter and expand in international markets.
It focuses on the key decision-making process behind selecting appropriate market entry modes and developing effective international expansion approaches.
The workshop combines strategic frameworks with real-world examples to help participants understand how businesses successfully enter and operate in foreign markets.
Understand key international market entry strategies
Compare export, licensing, franchising, joint ventures, and direct investment
Analyze international market selection criteria
Evaluate risks and opportunities in foreign market entry
Understand entry mode decision-making frameworks
Apply real-world market entry case studies
