CIBA Workshops
This 16-hour workshop provides a practical introduction to export marketing strategies used by companies to promote and sell products in international markets.
It focuses on how businesses identify target export markets, position their products globally, and develop effective marketing approaches for cross-border customers.
The workshop combines practical frameworks with real-world examples to help participants understand how export marketing decisions are made and executed in global trade environments.
Understand the fundamentals of export marketing
Identify and evaluate international target markets
Develop export-oriented marketing strategies
Apply global positioning and branding concepts
Understand pricing and promotion in export markets
Analyze real-world export marketing case studies
